Job Description

Summary:

We are seeking a dynamic and detail-oriented Social Media Specialist on behalf of our client for a Direct Hire, Hybrid position (3 onsite days) located in Charlotte, NC. The Specialist will be able to drive impactful digital engagement through strategic content creation and campaign execution. In this role, you will be responsible for developing and implementing tailored social media strategies that align with client objectives and brand identities across multiple platforms. Your ability to translate insights into compelling content—supported by data-driven performance tracking—will be critical in amplifying brand visibility and fostering meaningful audience interactions. The ideal candidate will bring a proven track record of delivering successful corporate or freelance social media campaigns, with a strong portfolio showcasing specific examples of strategy, execution, and measurable results.

Responsibilities:

• Develop and implement comprehensive social media content strategies that align with client goals and brand positioning.
  
• Create and manage detailed monthly content calendars for Instagram, TikTok, LinkedIn, Facebook, and X.
  
• Produce high-quality, platform-specific content including posts, stories, reels, and videos, ensuring alignment with brand voice and visual standards.
  
• Collaborate closely with designers, copywriters, and creative directors to maintain consistency in messaging and aesthetics.
  
• Monitor, analyze, and report on key performance metrics such as reach, engagement, and conversion rates.
  
• Stay current on emerging social media trends, algorithm changes, and competitor strategies to maintain a competitive edge.
  
• Articulate and provide specific, tangible examples of past campaign successes—whether from corporate or freelance experience—demonstrating strategic thinking and results-oriented execution.
  

Requirements:

• Proven experience in social media management, preferably with a focus on corporate or client-facing campaigns.
  
• Demonstrated ability to create engaging, platform-optimized content across Instagram, TikTok, LinkedIn, Facebook, and X.
  
• Strong understanding of analytics tools and performance reporting (e.g., Meta Business Suite, Google Analytics, Sprout Social).
  
• Experience developing and executing content calendars with clear timelines and deliverables.
  
• Portfolio showcasing successful campaigns, including specific examples of strategy, creative execution, and measurable outcomes.
  
• Excellent communication skills and the ability to clearly articulate your experience and impact during interviews.
  
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  
• 5 years of relevant experience in social media or digital marketing.
  

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